Be not weary in well-doing for in due season you shall reap if you faint not. Galatians 6:9
Doing well is not easy. It is easier to do what people want, do what makes money , do what is convenient, do what everyone else is doing. Now there are times when doing what others want, making money and having convenience can be well. The trouble comes when well-doing is not the goal.
Doing well means doing it when no one is looking. Doing it when there is no immediate gratification. Doing it even when the world thinks you are crazy.